#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)

Update: 2025-03-19

Description

My guests today are Martin Spinnangr and Shubham Bhattacharya, CPO at Munu and former CPO at Favrit - two Nordic rivals in the world of hospitality SaaS.

We talked about what it takes to build and scale a vertical SaaS product, the challenges of defining your ideal customer profile, why most product validation efforts fail, acquisition vs. retention, the real cost of poor strategic alignment, and more.

Shubham is currently a Lead PM at Xeneta and Martin has been a Product leader in Laerdal Medical and Easee before Munu - so this conversation brings different perspectives to the table and it was good to connect with these two again!

Enjoy :)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

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#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)

#box-pro-ellipsis-176515864568854{-webkit-line-clamp:2;}#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)

#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)

Afonso Franco

#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)